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Markup vs Margin Converter
See the difference between markup on cost and margin on selling price without mixing them up.
Equivalent gross margin
33.33%Markup uses cost as the denominator; margin uses selling price.
About this tool
How it works
Markup equals profit divided by cost; margin equals profit divided by selling price.
A practical way to use it
See why a 50% markup produces a 33.33% gross margin rather than a 50% margin.
Use results as a practical aid, and verify important decisions against your own source data and qualified guidance.