Sponsorship Rate Calculator
Turn recent average views, a niche CPM, and common negotiation levers into a defensible sponsorship quote range.
Quote this range per video
$850 – $1,150Anchor on recent average views × niche CPM, then negotiate the levers separately. Brands' first offers commonly land 20–40% below market — quote a range, not a single number.
About this tool
How it works
Multiplies recent average views per video by the niche CPM per thousand views, applies percentage uplifts for usage rights and category exclusivity, applies a package discount only at three or more videos, and quotes a ±15% negotiation range around the result.
A practical way to use it
A channel averaging 50,000 views in a $20 CPM niche starts at $1,000 per video; adding paid-media usage rights (+50%) and exclusivity (+25%) supports a $1,488–$2,012 quote range.
Use results as a practical aid, and verify important decisions against your own source data and qualified guidance.