Sponsorship Rate Calculator
Turn recent average views, a niche CPM, and common negotiation levers into a defensible sponsorship quote range.
Quote this range per video
$850 – $1,150A link to this result includes the entered numbers in its URL.
Anchor on recent average views × niche CPM, then negotiate the levers separately. Brands' first offers commonly land 20–40% below market — quote a range, not a single number.
Behind the result
About this Tool
Turn recent average views, a niche CPM, and common negotiation levers into a defensible sponsorship quote range.
How it works
Multiplies recent average views per video by the niche CPM per thousand views, applies percentage uplifts for usage rights and category exclusivity, applies a package discount only at three or more videos, and quotes a ±15% negotiation range around the result.
A practical way to use it
A channel averaging 50,000 views in a $20 CPM niche starts at $1,000 per video; adding paid-media usage rights (+50%) and exclusivity (+25%) supports a $1,488–$2,012 quote range.
Use results as a practical aid, and verify important decisions against your own source data and qualified guidance.
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